IBIS Styles London Kensington
This new branch of the IBIS Styles brand opened at the end of 2014 in the heart of the Earls Court hotel district.
Commissioned by Woodley Hotels (Kensington) Ltd to increase the facade aesthetic and distinguish the hotel from others in the street, the landscape works were carried out in two phases in line with completion of the internal building. The brief was for young and stylish - different from the usual hotel frontages, with low maintenance in mind.
Four feature planters containing 'pom-pom' topiary are situated under the main porticos and immediately identify the hotel as it is approached from Earls Court station. Beneath these, seasonal planters help to deter people from sitting on the steps and add colour to the scheme, which is otherwise monochrome. A long line of astelias and box balls on the railings add structure and set the boundaries of the hotel frontage.
Above, the first floor balconies are a forest of pines which can be seen far down the street.
Internally, planters were added to the reception and breakfast rooms, giving an air of the exotic to help reinforce the interior scheme's allusion to the area's Natural History and Science museums.